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The web site docencia.ecollege.com states the following, "Bienvenidoa al Instituto de Docencia en Línea." We noticed that the webpage said " Bienvenido al Instituto eTeaching de Pearson eCollege, un lugar para capacitarse, continuar con el desarrollo profesional y aprender recursos." It also said " Nuestro objetivo es ofrecer a los instructores y los líderes del programa oportunidades para desarrollar sus habilidades y sus conocimientos acerca de los entornos de eLearning." The header had online as the highest ranking optimized keyword. This keyword is followed by education, distance learning, and continuing education which isn't as urgent as online. The other words docencia.ecollege.com used was Higher Education. electronic learning is included but will not be viewed by web crawlers.